Demystify the world of email marketing

You're probably stressing about how to use emails in your fundraising plan. Let's change that and help you raise more money before the end of the year.

  • Why email matters

    Understand why email must be part of your overall communications strategy and a part of your fundraising plan.

  • Write for results

    Learn how to write emails that move readers to take action and steer clear of that unsubscribe button.

  • Metrics that matter

    Stop wondering if your emails even matter! Create a system to track results and learn how to improve them with every email you send.

Hi, I'll be your personal course coach!

I have over 20 years of nonprofit experience. I've been exactly where you are and I want to help you raise more money with less stress!

CEO, One Nine Design

Andrea Shirey

Andrea created One Nine Design for the “small shop” -- nonprofits and small businesses she saw compromising on professional branding and digital marketing because of limited resources. Offering services focused around building modern and functional websites, designing email marketing campaigns, and a little of everything in between, Andrea saw a niche where she could use her nearly 20 years of experience in nonprofit leadership and higher education fundraising to help those who needed it most, without breaking their budgets. Her ultimate goal is to empower her clients to take ownership over their digital home, have confidence in their online presence, and equip them to make a great first impression. Andrea was recently recognized at the Mid-Ohio Valley Entrepreneur of the Year and has been previously recognized as the Young Business Leader of the Year by the Mid-Ohio Valley Chamber of Commerce. Andrea is also committed to supporting local nonprofits serving on the board of Habitat for Humanity of the Mid-Ohio Valley, as well as giving a portion of her profits to female entrepreneurs around the world, through the nonprofit Kiva. A wife and mom to two boys, Andrea says she has an incurable case of wanderlust. She also enjoys listening to podcasts, reading books, and getting outside for long walks with her dog, Kai!

Here's a look at what you'll learn:

This course covers everything you need to know to create, personalize, and start sending emails that get results in just a few hours:

  • 1

    Start here!

    • Course Summary

  • 2

    Answer just a few questions...

    • Pre-course survey

  • 3

    Email is scary! Email is scary?

    • Email marketing is only scary when you don't have a strategy

    • Nuts and bolts of the email campaign

    • Email Prep Worksheet

  • 4

    Growing your email list

    • Growing your email list quickly

    • Building your sign up form for maximum results

    • How I am using an opt-in form right now

    • Step-by-step: How to create your opt-in form in MailChimp

    • Opt-in idea for nonprofits

    • A word on organizing email addresses to help you personalize each message

  • 5

    Writing emails that actually work

    • Tips for writing an email that will move the reader to action

    • Every email should include these four things

    • 25 Subject Line Ideas

    • Sample email text you can steal!

    • Pretty or plain? Which design works best?

  • 6

    Incorporating email into your year-end campaign

    • How to send SMART donation request emails

    • Example year-end fundraising plan - part one

    • Example year-end fundraising plan - part two

  • 7

    Measuring your results

    • Which metrics matter? Measure results to keep raising more money.

  • 8

    Final thoughts and more resources

    • Final Recap - This is how you raise more money with smart email marketing

    • Before you send - checklist

    • 2020 Template for Email Marketing

    • Next steps

This course is only available for a few weeks!

Because you need to start implementing this plan right away, it's only available through October 24. The sooner you start, the sooner you can raise some serious money.

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Bonus material

In addition to the course, you'll receive these digital resources to help you better plan and execute your emails!

  • Email Prep Worksheet

    Use this prep worksheet before you send each email. It will help you outline your email, determine your subject and call to action, and plan how to measure the results.

  • Craft killer subject lines

    Use these 25 subject line ideas to craft subject lines that will compel your readers to open that email! Every subject line has been tested and proven to work!

  • Sample emails to copy!

    Save time writing your emails by using these email templates! Just plug in your nonprofit's details and you'll be ready to send awesome emails in mere minutes!

I have questions!

  • I'm not sending emails for my nonprofit yet. Is this course still relevant?

    Yes! Even if you have never used email marketing for your nonprofit, you can benefit from this course. Actually, it would be awesome for you to learn all the best practices before you ever dive in!

  • We don't have very many emails addresses. Will this course still help us?

    One of the most common reasons nonprofits avoid using email marketing is because they think they need more email addresses to make it worth their time. This is not true! I've had clients experience some tremendous results with very few email addresses. Plus, this course will teach you how to grow your list quickly!

  • We send emails all the time. Why will this course help us?

    Awesome! If you're already accustomed to using email as part of your fundraising strategy, you might want to fast forward through a couple of the initial lessons. But I think you'll be excited to learn some new strategies, benefit from the bonus materials, and maybe learn a thing or two about how to write emails that get even better results!

  • How long is this course available?

    Because this course leads you through using email marketing for the 2019 giving season, you really need to start ASAP! For this reason, it will only be available through October 24th.

  • We don't really focus on fundraising. Is this course still applicable to us?

    I think any nonprofit that sends emails as part of a communication strategy can find something of value inside this course. Whether it's tips to grow your email list, how to write emails that encourage readers to take action, or how to measure your results, this course can help churches, affiliates, and traditional nonprofits.

  • I'm way too busy for a course. How long will this take?

    Ahh, the age-old dilemma for nonprofits! I was a nonprofit director for many years and I get it. That's why I created this course to have short lessons that get to the point. You could literally do the entire course in one day. Or, you can break it up into 20/30 minutes a day and get it done in just a few days. I think with the time you'll save later using what you learn here, you'll be able to say it was totally worth it!

I'm ready to make email marketing work for me!

At just $79, this course is a steal! You can make that investment back with just one well written email that results in a $100 donation.

Let's do this! Sign me up!