Learn how to unleash the power of email marketing for the upcoming giving season for your nonprofit. Plus, uncover critical steps to writing emails that move readers to action and transform your fundraising results for 2019.
You're probably stressing about how to use emails in your fundraising plan. Let's change that and help you raise more money before the end of the year.
Why email matters
Understand why email must be part of your overall communications strategy and a part of your fundraising plan.
Write for results
Learn how to write emails that move readers to take action and steer clear of that unsubscribe button.
Metrics that matter
Stop wondering if your emails even matter! Create a system to track results and learn how to improve them with every email you send.
Hi, I'll be your personal course coach!
I have over 20 years of nonprofit experience. I've been exactly where you are and I want to help you raise more money with less stress!
CEO, One Nine Design
Andrea Shirey
I spent many years as a fundraiser for higher education, the last three years of my career as a nonprofit executive director, and have done all the jobs in-between. One person shop? Yep, been there. Marketing responsibilities plus all the tech. Yes, that too. In charge of the website and speaking? I’ve been there. Running a nonprofit board that needed some major overhaul? Check!
Now, I spend my days helping nonprofits discover the right digital tools to make a bigger impact and get big results -- more donors, more volunteers, and more champions behind their cause.
As a former ED with first-hand experience of running board meetings and a current board member on the receiving end of the process, I felt compelled to create the Upside Down Agenda Training and share the lessons learned that made the biggest difference.
My goal is to help nonprofits end the frustration of meetings that satisfy the by-laws and instead, inspire and motivate the entire team to go out and make big things happen.
In September 2019, I was named the 2019 Mid-Ohio Valley Entrepreneur of the Year. That kind of recognition doesn’t come easy — it’s a result of hard work, of putting my experience to work for people like you, and for making it a priority to be generous in giving to both my community and other female entrepreneurs.
I can’t remember any of the work I’ve accomplished being easy. In fact, most of those years were really hard. The late nights. The travel to see donors and volunteers. The letter stuffing. Preparing for board meetings. Executing events. Asking. And asking! The mail merges and the balancing of every. single. hat. You get it, right? Nonprofit work is crazy rewarding but gosh is it hard.
Because of everything I learned during those years, I’ve been able to help nonprofits avoid some hard lessons and feel empowered to finally own their digital spaces. I teach them how to use the tools available to make their work easier. And now, I’m branching out a bit to offer systems and templates outside of website design to help even more people like you!
Count me in!
I'm ready to learn and start raising money through smart email marketing
This course covers everything you need to know to create, personalize, and start sending emails that get results in just a few hours:
1
Start here!
Course Summary
2
Answer just a few questions...
Pre-course survey
3
Email is scary! Email is scary?
Email marketing is only scary when you don't have a strategy
Nuts and bolts of the email campaign
Email Prep Worksheet
4
Growing your email list
Growing your email list quickly
Building your sign up form for maximum results
How I am using an opt-in form right now
Step-by-step: How to create your opt-in form in MailChimp
Opt-in idea for nonprofits
A word on organizing email addresses to help you personalize each message
5
Writing emails that actually work
Tips for writing an email that will move the reader to action
Every email should include these four things
25 Subject Line Ideas
Sample email text you can steal!
Pretty or plain? Which design works best?
6
Incorporating email into your year-end campaign
How to send SMART donation request emails
Example year-end fundraising plan - part one
Example year-end fundraising plan - part two
7
Measuring your results
Which metrics matter? Measure results to keep raising more money.
8
Final thoughts and more resources
Final Recap - This is how you raise more money with smart email marketing
Before you send - checklist
2020 Template for Email Marketing
Next steps
This course is only available for a few weeks!
Because you need to start implementing this plan right away, it's only available through October 24. The sooner you start, the sooner you can raise some serious money.
In addition to the course, you'll receive these digital resources to help you better plan and execute your emails!
Email Prep Worksheet
Use this prep worksheet before you send each email. It will help you outline your email, determine your subject and call to action, and plan how to measure the results.
Craft killer subject lines
Use these 25 subject line ideas to craft subject lines that will compel your readers to open that email! Every subject line has been tested and proven to work!
Sample emails to copy!
Save time writing your emails by using these email templates! Just plug in your nonprofit's details and you'll be ready to send awesome emails in mere minutes!
Ready to raise serious money before 2019 is over?
This course is valued at over $350 but I'm offering it for only $79. I think you'll be able to raise twice that amount in just a few emails!
I'm not sending emails for my nonprofit yet. Is this course still relevant?
Yes! Even if you have never used email marketing for your nonprofit, you can benefit from this course. Actually, it would be awesome for you to learn all the best practices before you ever dive in!
We don't have very many emails addresses. Will this course still help us?
One of the most common reasons nonprofits avoid using email marketing is because they think they need more email addresses to make it worth their time. This is not true! I've had clients experience some tremendous results with very few email addresses. Plus, this course will teach you how to grow your list quickly!
We send emails all the time. Why will this course help us?
Awesome! If you're already accustomed to using email as part of your fundraising strategy, you might want to fast forward through a couple of the initial lessons. But I think you'll be excited to learn some new strategies, benefit from the bonus materials, and maybe learn a thing or two about how to write emails that get even better results!
How long is this course available?
Because this course leads you through using email marketing for the 2019 giving season, you really need to start ASAP! For this reason, it will only be available through October 24th.
We don't really focus on fundraising. Is this course still applicable to us?
I think any nonprofit that sends emails as part of a communication strategy can find something of value inside this course. Whether it's tips to grow your email list, how to write emails that encourage readers to take action, or how to measure your results, this course can help churches, affiliates, and traditional nonprofits.
I'm way too busy for a course. How long will this take?
Ahh, the age-old dilemma for nonprofits! I was a nonprofit director for many years and I get it. That's why I created this course to have short lessons that get to the point. You could literally do the entire course in one day. Or, you can break it up into 20/30 minutes a day and get it done in just a few days. I think with the time you'll save later using what you learn here, you'll be able to say it was totally worth it!
I'm ready to make email marketing work for me!
At just $79, this course is a steal! You can make that investment back with just one well written email that results in a $100 donation.
